Dean

Why Click To Call Might Fail

Written by dean on Oct 28, 2006 - 12:27 PM

According to an article/survey by Pike & Fisher. It's not available for free, but there is an extract here.

This was the paragraph that got me thinking the most:-

Quote:
Many shoppers purposely choose the Web to avoid personal interaction. Well-entrenched behavior is often difficult to counter.


Fair point, and one that makes sense. I wonder what percentage "many" is?
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