Click To Call - it's about Talking Leads

Quote:

For advertisers, click-to-call offers twin attractions: the efficient placing of ads linked to particular search terms, and a means of measuring results without worry about automated click fraud perpetrated by competitors. Peter M. Zollman, an analyst at Classified Intelligence, a consulting firm based in Altamonte Springs, Fla., said that in the future, "advertising — and I mean all advertising — will be performance-based." "Click-to-call," he added, "is one more manifestation." Mr. Zollman said he was pleasantly surprised recently when he was searching on the Web for last-minute deals on cruises and was offered a click-to-call button. He clicked, was called back instantly and got a price that he deemed a bargain. STRICTLY speaking, click-to-call did not save appreciable time when dialing — punching an unfamiliar number into a telephone keypad cannot take much longer than tapping one's own phone number into the click-to-call box. But the process connected him instantly to a human being. Presumably, this level of service will be necessary: surely, no merchant would have the audacity to call you back only to put you on hold.

http://www.theledger.com/apps/pbcs.dll/ ... 1/BUSINESS

Could be the next big thing in the convergence of telephony (whether VoIP or not) and the web.

Would you use it in this context, like Mr Zollman did?

Hi

I do think he is right, People want a fast answer. I am working with a local family run country house hotel, They are finding that If an email isnt replied to withing 10 mins or so the writer will have started to look else where and leave it a few hours and they have booked else where.
I will be trialing a click to call on their website soon to see what the take up is like.

But people now want an answer asap especially when it comes to holidays.


Ian