Click to Call or Pay Per Lead

Interesting article on this on ecommercetimes (if a little biased toward eStara, which makes me wonder if it's a sponsored article, but hey ho).

Quote:

"We see pay-per-call advertising poised for significant growth, especially in the context of mobile and local search-based advertising," said Tony Philipp, president and chief executive officer of Upsnap. "We can optimize our mobile search technology to deliver consumers fast, free access to more of the kind of local information they're looking for."

This is not so much about click-to-call as a technology for the consumer, but about pushing "leads" to advertisers on the telephone rather than on the web.

http://www.ecommercetimes.com/story/ema ... 50743.html