Google take Click-To-Call mobile

Google rolled out a bunch of new stuff yesterday, but this is perhaps the most relevant bit here:-

Quote:

The company is also readying new offerings for the business market and to make search work better for consumers and advertisers on cellphones and other handheld devices. One innovation: a ''click-to-call" mechanism enabling cellphone operators to search for local vendors and then phone them from the search links.

We already know they're working in the WiFi space. It would be fantastic if these click-to-call mechanisms could use SIP over community based or City sponsored WiFi connections, effectively connecting searcher and supplier for free.

http://www.boston.com/business/globe/ar ... _searches/

Dean