Some interesting stats on Click-2-Call from iMedia:-
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Using click-to-call services, companies have found, on average:
A 22 percent to 25 percent reduction in website abandonment from website pages with click-to-call services
As much as a 100 percent increase in transaction conversions
from click-to-call users versus toll-free callers
88 percent of click-to-call users say they are more likely to contact a company that offers a click-to-call service than one that does not.
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http://www.imediaconnection.com/content/8524.asp