Martyn Davies

Iotum Launch Calliflower

Written by martyndavies on Jun 24, 2008 - 05:28 PM

Iotum today launched Calliflower, their free conference call service integrated into a web app. The app has dial-in numbers for the USA and France, but also notably allows callers to connect up via a free Truphone VoIP plug-in, and also a free Sitofono plug-in. At a glance, you can see pictures of all of the attendees to the call, and see their status (muted, hand up etc) and there is also a "live wall" feature; a back-channel that allows a shared IM chat to go on between attendees at the same time as the call.

For some months iotum have been operating a free conference call application on Facebook, but they have decided now to relaunch it as Calliflower (pronounced, well, like cauliflower), opening it up also for non-Facebook users. CEO Alec Saunders said that call minutes for the service had been rising steadily from the launch in January, and had now reached 15 times the original level. A key driving force behind Calliflower was that some potential users were not members of Facebook and had said to iotum "This is the one thing that's stopping us". The new service allows Facebook and non-Facebook members to create and attend calls, and the two groups can mix freely in the same call. Taking the paradigm one step further still of "opening the Facebook walled garden", it's possible also to take part in Calliflower conferences without being a member either of Facebook or of Calliflower; it is possible to identify yourself simply as a "guest" and take part in the call without any kind of sign up.

You can register for Calliflower through iotum's standalone Calliflower website, or continue to use the existing service in Facebook.

Link: Calliflower.com
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