Fring Users Not Geeks, but a Business Opportunity
Written by martyndavies on Feb 13, 2008 - 02:51 PM
At the Mobile World Congress in Barcelona, Fring CEO Avi Schechter today revealed some information about the profile of Fring users. Fring is one year old this month, and is now getting 100,000 new signups every month.
The user base is strongly male, with over 75% paying their own mobile phone bill. More than 30% have upgraded their data plan having started using Fring. For 36% the motivation for use is mobility and access to social networks while on the move. Many have traded their handset for another model while using Fring, and he categorizes Fring users as "the early majority" rather than simply geeks.
Schechter says that Fring users typically spend 4 or more hours a day interacting using Fring, and he argues that this makes Fring an ideal business partner for incumbent cellcos, who can benefit from extra revenues.
A podcast interview with Schechter's co-founder Boaz Zilberman, can still be found on our Bending the Needle interview page.
The user base is strongly male, with over 75% paying their own mobile phone bill. More than 30% have upgraded their data plan having started using Fring. For 36% the motivation for use is mobility and access to social networks while on the move. Many have traded their handset for another model while using Fring, and he categorizes Fring users as "the early majority" rather than simply geeks.
Schechter says that Fring users typically spend 4 or more hours a day interacting using Fring, and he argues that this makes Fring an ideal business partner for incumbent cellcos, who can benefit from extra revenues.
A podcast interview with Schechter's co-founder Boaz Zilberman, can still be found on our Bending the Needle interview page.
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